🎁 The Most Talked-About Campaigns of the Season – Unwrapped!"

Spotlighting the most creative and impactful campaigns of the week.

This Week’s Top Campaigns

5. PENNY’s Packaging Price Tag Campaign

In response to the cost-of-living crisis, German brand PENNY turned prices into the star of its packaging design. With the help of Serviceplan Germany, the minimalist design features the product price as the dominant element, ensuring transparency and stability for shoppers worried about sudden price changes.

Using familiar category colors and PENNY’s signature yellow dot, the design simplifies shopping while reinforcing trust in the brand’s low-cost promise.

💡 Why it’s great: Strips away unnecessary branding to focus on what matters most to consumers—price stability—delivering both practicality and innovation during challenging economic times.

4. Ferrara Candy Company’s Holiday Candy Salad Kit

Ferrara Candy Company taps into the TikTok viral trend of "candy salad" by launching a Holiday Candy Salad Kit. Available only through Ferrara’s debut TikTok Shop, the kit includes a curated selection of seasonal favorites—Nerds Frosty Gummy Clusters, SweeTarts Twisted Holiday Punch Ropes, Trolli Sour Brite Abominable Snowmen, Brach’s Holiday Soft Jellies, and Mini Peppermint Candy Canes.

What’s clever about this campaign is that Ferrara has tapped into the rising popularity of TikTok Shop, where monthly shopping activity has nearly tripled since September, aligning with shifting consumer habits.

💡 Why it’s great: Leverages a trending online phenomenon to connect with younger audiences while promoting festive creativity.

3. Brahma Kumaris’ Zen Poster Series

Holiday shopping chaos meets tranquility in Oblong’s collaboration with spiritual organization Brahma Kumaris. Designed to bring calm to stressed shoppers, these outdoor ads were informed by insights from psychologists and art therapy experts to ensure a soothing visual and emotional experience.

Using data-driven media placement, the posters were strategically displayed in high-stress locations like shopping precincts and car parks, offering moments of mindfulness amidst the holiday rush.

💡 Why it’s great: Offers a moment of mindfulness amidst holiday chaos, aligning the campaign with broader wellness trends.

2.Twisties’ Caviar Giveaway Campaign

Twisties redefines indulgence with its “Twisties Caviar” social-led campaign, giving everyday Australians a taste of luxury.

This snacking experience was exclusively available through a social media giveaway on Instagram and Facebook, running from November 18–27. Each day, 30 lucky fans won a packet, driving buzz and exclusivity.

💡 Why it’s great: Successfully bridges everyday snacking with aspirational luxury, making the campaign both fun and memorable.

1. Beko “Where There’s a Will, There’s a Washer/Dryer” Campaign

Beko challenges “planned obsolescence” with a witty campaign that lets customers include their appliances in their wills.

Highlighting the durability of Beko products, the initiative features a humorous ad showcasing potential heirs vying to inherit a washing machine—a tongue-in-cheek way to emphasize the longevity of its appliances.

💡 Why it’s great: Uses humor and originality to drive home a powerful message about durability and sustainability.

In Case You Missed It:

• TikTok Expands Shopping Features: TikTok continues to integrate e-commerce by introducing live shopping events and exclusive product launches.

• Google Ads AI Update: Google rolls out advanced AI tools for advertisers, streamlining campaign management with predictive insights.

• Festive AR Filters: Brands are leveraging augmented reality filters on Instagram and Snapchat to amplify holiday engagement.

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