🔥 Top Creative Campaigns & Rebrands of the Week

Spotlighting the most creative and impactful campaigns and rebrands of the week.

5/ UDON Asian Food’s ‘A Capella Menu’
Credit: Kike Doatis

UDON Asian Food brings holiday cheer to the dining experience with its innovative A Capella Menu campaign. The menu transforms into the lyrics of a festive Christmas carol, blending the brand's Asian cuisine with the joyous spirit of the season.

Designed to position UDON as the go-to spot for year-end gatherings, the campaign adds a musical twist to dining, making the experience memorable for families, friends, and coworkers.

The campaign, launched in Spain, highlights the restaurant's vibrant holiday atmosphere and ability to adapt its brand identity for festive celebrations.

💡 Why it’s great: Showcases UDON as the go-to dining spot for the Christmas season, challenging the stereotype that Asian cuisine isn't festive.

4/ Citroen Actual Size Billboards
Credit: Bloom

To showcase the compact charm of the Citroën Ami, the brand unveiled a series of outdoor billboards featuring the vehicle at its actual size. The campaign brings the Ami’s unique proportions to life, allowing passersby to experience its dimensions firsthand, while cleverly emphasizing its urban-friendly design.

💡 Why it’s great: The life-sized billboards create an immersive experience, capturing attention and perfectly showcasing the Ami’s standout advantage.

3/ Kellogg’s See You in the Morning
Credit: Leo Burnett

Kellogg’s is ushering in a fresh era for its iconic brand with the launch of a new platform and campaign, See You in the Morning. The spotlight is on Cornelius the cockerel, Kellogg’s mascot since 1958, who makes his 3D debut in the campaign, marching through a waking city to the beat of Jurassic 5’s Jayou—with a cheeky Rice Krispies reference in the lyrics.

This marks the first time Cornelius has been brought to life in 3D, thanks to a collaboration with Framestore. The aim? To revive the cockerel’s nostalgic swagger while making him resonate with a younger, more digitally native audience.

💡 Why it’s great: The campaign breathes new life into a beloved mascot while also tapping into the new generation.

2/ So Cute: The Luxury Pet Boutique Posters
Credit: Mynd

So Cute’s latest awareness campaign takes a playful approach to luxury branding, featuring posters with adorable dogs styled to match reimagined designer names like “Pucci” and “Canel.” The clever twists on iconic luxury brands showcase the boutique’s unique blend of sophistication and humor, positioning it as the go-to destination for pet owners who love to spoil their furry friends.

💡 Why it’s great: Cleverly nods to cultural icons of luxury fashion, creating an instantly recognizable and relatable campaign.

1/ Hinge’s ‘It’s Funny We Met on Hinge’
Credit: Birthday

Hinge’s latest campaign, It’s Funny We Met on Hinge, celebrates the beautifully unpredictable nature of modern love. By spotlighting real-life couples who unknowingly crossed paths before matching on the app, the campaign artfully explores how serendipity and technology intertwine to create meaningful relationships.

Through seven heartfelt films, Hinge shares authentic stories of near-misses and eventual connections, challenging preconceived notions about where love stories begin. From childhood neighbors to fleeting encounters in parks, these tales highlight the app’s role in transforming missed opportunities into lasting connections.

💡 Why it’s great: Reinforces Hinge’s identity as the “dating app designed to be deleted” by focusing on the authenticity of real-life love stories. The campaign’s relatable and emotionally resonant narrative makes Hinge a trusted platform for finding genuine connections.

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